Strategic advantage
Instantly 5 insights that will put you ahead of the curve
Sustainable strategic competitive advantage
Making your stores more sustainable is not easy. The upside: if your store(s) manage to find sustainable products that expand a market, increase consumer loyalty AND generate good sales per sq. ft., a strategic competitive advantage beckons.
Kratiste helps you by sharing the lessons of the past years with you, so you can benefit from them.
Finally… plant sticks without (micro-)plastics
High volumes possible due to economical pricing
Optional white label or co-branding of POS
A sustainable revenue source without risk or effort
Insight #1
Instantly a more sustainable store
Insight #2
Expand the market
Insight #3
Optimization Introduction
Insight #4
Winning formula
Insight #5
Avoid the pitfalls
Plants = nature
Insight #1
Instantly a more sustainable store
The best way to immediately make your store more sustainable is to add proven, sustainable products with high sales potential.
Profit Packers
- Reduce risk
- Avoid image damage
- Improve your sustainable image
- Sustainable sources of income
Plants = Nature
Insight #2
Expand the market
The market is often considered a given. However, if you are timely in relevant innovations steps, you can benefit from the emergence of new markets in which there is still little competition is active.
Profit Packers
- Conquer market share easily
- Instant profitable sales
- Build an innovative image
Directly robust
Introduction
Insight #3
Optimization Introduction
The success rate of your preservation increases significantly when the product adds functional properties that the unsustainable product does not possess. Example: Kratiste provides bio-clips with its natural climbing pole, eliminating the need for the customer to look for wire in the shed.
By adding unique features, you introduce a new product category rather than an optimization.
Profit Packers
- Conquer market share easily
- Instant profitable sales
- Build an innovative image
Introduction
Insight #4
Winning formula
Every consumer has a need to buy sustainable products, with one exception.
The reason for choosing non-sustainable is often the lesser experience, for example with food, either the high price point. Look for products with a unique, enhanced experience combined with an (almost) equal price point.
Example: Kratiste’s natural climbing poles contain no (micro) plastics, giving a better experience. In addition, the plants have more holding power, making the consumer more beautiful plants. And they cost the same to the consumer as the plastic variant.
Profit Packers
- Better customer experience + equal price = win
- Build additional customer loyalty
Winning formula
Introduction
Insight #5
Avoid the pitfalls
Proactive management does not mean seeking out (unnecessary) risks. Waiting until a sustainable product is risk-free can also be a risk. Because this makes your timing very important. After all, if you are just too late, you will miss your boat.
Therefore, look carefully around for opportunities without risk with maximum revenue potential.
Example: Kratiste, with its natural climbing poles, offers a product without spoilage, neat profit margins and without hassle.
Kratiste will even pay for the POS display worth €150 (without merchandise) for you, complete with merchandise delivered through your exporter!
Profit Packers
- Minimum effort, maximum potential
- Capture market share directly
- Tap into new, younger audiences
Introduction
In 3 steps to sustainable revenue growth
Get the Kratiste display (worth €150 without merchandise) for free and start today with no effort or risk on sustainable sales growth! NOTE: limited number available, delivery will be on a subscription basis.
1. Ask your exporter
Your exporter can provide you with a free sample box as well as product information.
2. Free Point Of Sale
The Point Of Sale display (worth €150,- without merchandise) is delivered free of charge and Plug & Play on a Danish trolley. The POS display is filled with merchandise so you can start selling immediately after delivery. Because Kratiste is affiliated with Royal FloraHolland, deliveries work for you as usual.
3. Sustainable revenue growth
You are now reaching new audiences with innovative, 100% natural climbing poles for plants. Also, you will be making your store more sustainable and building sustainable competitive advantage on a daily basis.
SDG 9.
Industry, innovation and infrastructure
Innovative stucture
The innovative, 100% natural Kratiste climbing poles are made entirely in the Netherlands. This reduces supply-chain risks for our customers. Local production also reduces the burden on global infrastructure.
Impact on industry
Take responsibility
SDG 12.
Responsible consumption and production
Choose responsibly
Kratiste has made it possible for you to switch to responsible use and production. By using 100% natural raw materials, price levels are almost the same and production is entirely Dutch.
Take responsibility
SDG 13.
Climate Action
Positive impact
From now on, you can supply sustainable climbing poles without micro-plastics. Not only are CO2 emissions lower, but transportation is 95% less! The climbing poles are mainly made from Lactic Acid (leftovers from food) AND Elephant grass from Dutch soil
Impact on climate
Take responsibility
SDG 15.
Living on the land
Biodiversity
The Dutch Elephant Grass that Kratiste uses for its climbing poles grows years 3.5 meters tall. Elephant grass is not harvested until spring. Excellent sheltering positively encourages biodiversity.
Take responsibility
SDG 17.
Partnerships for goals
Effective partnerships
By partnering with Kratiste, you help several affiliated partners. Thus, we are WWF Business supporter as well as a Social Enterprise, affiliated with Social Enterprise NL.
Become a partner
Documentation
Kratiste’s production process is unique in horticulture. In this infographic, the production process of Kratiste.
Documentation for the store floor? Kratiste’s leaflets briefly describe the story behind our products in Dutch, German, English and French.
We believe that a good world starts with the manufacturer. That includes a very high level of transparency. That is why we supply the Kratiste climbing poles with resource passports.
You may be wondering…
Is Kratiste affiliated with Royal FloraHolland?
Yes, you can just order Kratiste climbing poles from your regular exporter.
Can all retailers market Kratiste products?
Yes, any retailer can easily order Kratiste climbing sticks. The Kratiste climbing poles do not spoil, are as affordable as the plastic variant (retail level) and offer a decent contribution to the turnover/margin per m2. This makes it an ideal product for retailers looking to increase sales through sustainable products.
Am I helping the world by using Kratiste climbing poles?
Yes, Kratiste produces the 100% natural climbing poles in its own factory in the Netherlands. By using plant residues such as potato skins (PLA) and Elephant Grass, in addition to minimal transportation, the product has a low carbon footprint.
Is Kratiste the manufacturer?
Yes, all 100% natural climbing poles sold by Kratiste are made by the company itself in its Dutch factory. The raw material mix and natural structure of our products is completely unique. Even the natural raw materials we grow together with our Dutch farmers.
How does the concept of Kratiste work?
In just 21 seconds you will learn how to make the most beautiful houseplants. Click here to watch the video.
Are your climbing poles much more expensive?
No, the Kratiste climbing poles sold separately are often as expensive as the non-durable variety.
